“I entered the platform”LinkedIn“Influencer Marketing With the launch of Thought Leader Ads, this new ad format allows brands to amplify posts from existing LinkedIn users, including industry experts and thought leaders, to capture a greater share of the influencer marketing market.
LinkedIn has focused on business-to-business (B2B) advertising, leveraging its professional user base to connect businesses with clients and customers. However, with revenue growth declining in recent years, LinkedIn is looking for new ways to expand, as influencer marketing appears to be… It is a multi-billion dollar industry opportunity, as seen on TikTok and Instagram.
Thought Leader Ads use the credibility and reach of existing LinkedIn users, so brands can identify relevant influencers and, with their permission, promote their posts to a wider audience.
This strategy can generate higher engagement than traditional advertising methods, as users are more likely to trust content from industry peers than generic marketing messages.
LinkedIn reports that thought leader ads have achieved higher engagement rates than standard display ads, but building a network of creatives takes time and effort. A few weeks ago, LinkedIn was seen testing a TikTok-style feed.
Currently, LinkedIn’s Campaign Manager ad system lacks an automated process for connecting brands with influencer agencies, and the company acknowledges this as a limitation and is exploring ways to streamline the process.
It remains to be seen whether Thought Leader Ads can compete with the established dominance of Instagram and TikTok in the influencer marketing space, especially with LinkedIn’s foray into this area as it dramatically changes the professional social media platform.
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