In a few hours, Donald Trump will be sworn in as the 47th President of the United States. But while everyone is busy with the presidential decrees with which he will choose to open the term, the one who stole the show is precisely the incoming first lady, Melania Trump, who launched a digital currency yesterday evening that managed to reach a value of 1.8 billion dollars.
In a post she published yesterday evening on the social network X (Twitter), Melania announced that investors can now buy the currency that bears her name ($MELANIA). As of writing this line, the coin is being sold at a price of about 9.5 dollars, after earlier today it reached a price of over 13 dollars. Melania’s move comes after Donald Trump surprised the crypto market by releasing a new meme currency called $TRUMP just days before his inauguration. The coin, which was launched in the early hours of Saturday morning, has already managed to become the talk of the day in the crypto world when its value jumped the next day to around $73, however, since then it has managed to decrease slightly and is currently trading at a price of $53, giving it a market value of $43.7 billion.
The coin’s official website told potential buyers that the coins “are digital collectibles intended to function as an expression of support and engagement with the values embodied in the MELANIA symbol, and are not intended to be an investment opportunity, investment contract or security of any kind.” On the website of the incoming President’s Chess currency, it is written that the cryptocurrency – depicted with an image of Trump raising his fist in the air – is being marketed as a “piece of history”, while Trump himself is branded “Crypto President”.
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Trump, who has previously taken positive stances toward cryptocurrencies, is expected by some reports to issue an executive order making digital assets a national priority. Trump has already announced that he will act as president to encourage the expansion of the use of digital assets, and intends to issue presidential orders that will reduce regulatory barriers in the crypto field. With his re-entry into the White House, expectations for regulatory changes in the crypto space are already making waves in the market, and this is likely just the beginning of the effects that will be seen in the coming years. In addition, Trump is expected to make appointments to key positions of people with a positive attitude to the crypto world. However, analysts warn that the market may experience volatility in the near term, especially if the current wave of gains is halted by sudden profit-taking.
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