11:39 AM
Sunday, June 23, 2024
Written by Manal Al-Masry:
QNB Al Ahli Bank Egypt, a subsidiary of the Qatari QNB Group, announced that it has changed its brand to be QNB – without the word Al Ahly – as this comes in line with the bank’s plan to expand and work in the Egyptian banking market, which is one of the promising markets and has great opportunities for growth at all levels.
According to a statement by the bank today, the change of the brand reflects the strength and position of the bank, enhancing its competitiveness in the market, continuing to provide the best services and products, and the bank’s keenness to spread within the Egyptian market, reaching new communities and segments of customers in all governorates, and focusing on the youth and women category through its network of branches, which reached more than From 234 branches throughout the republic.
Mohamed Badir, CEO of QNB in Egypt, said that changing the brand from QNB AlAhli to “QNB” comes within the framework of the ongoing development and modernization plan and keeping pace with the modern developments that the bank is witnessing in Egypt with the support of the parent group, which considers the Egyptian market one of the most promising markets.
He pointed out that the association of the branch in Egypt with the name of the group contributes to strengthening the brand and gives it more confidence and strength, and supports all the plans and goals that it seeks to achieve in all sectors of the bank, the most important of which are the small and medium enterprises sector, major projects, retail banking, and supporting the file of financial inclusion and digital transformation.
Badir stressed that the coming period will witness the provision of more innovative services and products to meet the growing requirements of its customers and continue its leadership role in a stronger and more flexible manner so that the bank maintains its leadership and progress in the banking sector.