A Newcastle United star drove a Formula E car in a new promotional film for the club’s new sponsor, Saudi Airlines.
The new video shows Newcastle’s top scorer, Alexander Isak, wearing Saudi Airlines racing clothes, on a long trip that begins on one of the company’s luxury planes and ends in the Newcastle United dressing room.
AndAll the while, the car negotiates difficult terrain, crosses lakes and traverses busy shopping lanes, displaying a surprising combination of speed and calm.
The film includes more than 100 Newcastle fans, most of whom take pictures of the car, along with team stars Anthony Gordon and Elliot Anderson.
Swedish striker Isaac is performing at exceptional levels this season, as he scored 24 goals in all competitions, and proved that he is fast off the field, as is the case in the promotional video.
After confusion and eagerness to know who the driver of the car was, Isaac arrived at St. James Park in time for the start of the match.
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The film is directed by Phil Churchward, who previously directed the car series “The Grand Tour” and “Top Gear,” and also stars professional driver Nicky Faulkner, who has a long CV that includes work in famous films such as Mission Impossible and Gran Turismo.
Jeff Dodds, CEO of the Formula E World Championship, praised this partnership, which demonstrated that three distinct brands can come together and unite in one common vision, adding: “Formula E wheels race side by side with the famous wings of Saudi Airlines and the emotional spirit.” For Newcastle United.
Khaled Tash, Group Chief Marketing Officer in Saudi Arabia, praised the power of sport in bringing people together, and said: “Sport has a unique ability to bring people together, and through exciting projects like this, we are committed to bringing Newcastle United and Formula E fans closer to the sports they love. “This film embodies Saudi Arabia’s commitment to innovation and cooperation.”
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The new Formula E season kicked off on January 13, with the Mexico race, and the drivers then embarked on a tour around the world that took them to countries such as Saudi Arabia, Brazil, and Japan.
To learn more about Newcastle’s partnership with Saudi Airlines (Press here)
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